On December 2, Yanbian Prefecture, Jilin Province held a symposium on Internet celebrity coffee companies. Hu Jiafu, member of the Standing Committee of the Provincial Party Committee and Secretary of the State Party Committee, attended the symposium. The heads of 19 local coffee, catering and vocational training institutions were invited to attend the symposium.

On December 2, Yanbian Prefecture held a symposium on Internet celebrity coffee companies, inviting some heads of Internet celebrity coffee companies to gather together to discuss ways and paths to promote the upgrading of the coffee industry and help accelerate the development of Yanbian's cultural tourism market. "Yanbian Release" Picture on Weixin Official Accounts

According to the "Yanbian Daily" report, Hu Jiafu, on behalf of the Yanbian Prefecture Party Committee and State Government, expressed gratitude to the majority of coffee companies for their contributions to promoting the prosperity and development of the Yanbian cultural tourism market. He hoped that everyone would actively seize the current favorable opportunity of the Yanbian cultural tourism market's continued popularity., focusing on changes in market demand, enriching product supply, enhancing consumption experience, telling coffee stories well, and jointly promoting the large-scale, characteristic and brand development of Yanji coffee industry. Let the search for a strand of coffee become a new trend in cultural tourism consumption.

According to the report, the atmosphere at the symposium was relaxed and lively, from Hanzhi Coffee, Lao Dingben Coffee, Yanchuan Snow Ice Coffee, Shiting Coffee, Houlang Coffee, Xinluoyu Coffee, British Time Coffee, Little Planet Coffee, Cooper Coffee, Quanchao Coffee, Hagana Coffee, Leye Coffee, Yanqing Coffee, Miluo Coffee, 153 Coffee Co., Ltd., Yanbian Yanfu Qingtandong Catering Management Co., Ltd., Yanbian Enxi Coffee Management Co., Ltd., Yanji City Pengbei Vocational Training School, The 19 company leaders of Tianhuali Coffee in Longjing City spoke freely, introducing the current situation of production and operation in detail, frankly stating the difficulties and challenges in development, talking freely about the company's future development plans, and discussing ideas and expectations around policy support for benefiting enterprises, employee training, and strengthening financial services. Responsible comrades from relevant departments of Yanji City, Longjing City and the prefecture directly had interactive exchanges with the leaders of various companies on supporting the development of service enterprises and promoting the in-depth integration of "coffee tourism".

Hu Jiafu pointed out that he hopes that everyone will adhere to creativity, innovation, and creativity, and concentrate their efforts in production and operation management, coffee product development, marketing and promotion, so as to make the "golden signboard" of the "King of County Coffee" more dazzling and attractive. Circle powder, further enhance the popularity and influence of Yanbian Cultural Tourism. "Yanbian Release" Picture on Weixin Official Accounts

Hu Jiafu pointed out that Yanji has coffee shops and many coffee brands. The number of coffee shops per 10,000 people ranks first in county cities in the country. Coffee culture has been deeply integrated into the urban fabric and citizens 'lives, and has become a beautiful business card for this city. At present, Yanbian Prefecture is focusing on the good trend of rapid development of Yanji's coffee industry, actively attracting upstream and downstream supporting coffee companies in the industrial chain to settle in, further extend the coffee industry chain, cultivate and create new coffee consumption formats, and accelerate the deep integrated development of "coffee tourism"., strive to build the coffee industry into a new growth point for the cultural and tourism industry. I hope that everyone will persist in creativity, innovation, and creativity, and concentrate their efforts in production and operation management, coffee product development, marketing and promotion, so that the "golden signboard" of the "king of county coffee" will be more dazzling and attract fans, and further Enhance the popularity and influence of Yanbian Cultural Tourism. We must work intensively in product development, comply with increasingly diversified consumer needs and personalized consumer psychology, persist in exploring and innovating in terms of taste, matching, packaging and drinking methods, further strengthen the localized development of Yanbian products, and strive to launch more Coffee products with rich and diverse flavors, adapted to various drinking habits, both fashionable and convenient, and containing Yanbian local characteristics will bring consumers better taste buds and a better consumer experience. It is necessary to carefully carve innovative consumption scenarios, closely combine business themes and the characteristics of audience consumer groups, and create unique "coffee + fragrance","coffee + e-sports","coffee + performing arts","coffee + folk customs" and other unique consumption scenarios. By shaping specific scenes and atmosphere, creating a comfortable environment and services, creating a considerable, sensible, participatory, and interactive immersive consumption experience, further enhancing customer stickiness and promoting word-of-mouth communication. Strive to create a new city check-in point. We must make precise efforts in marketing, learn from the operating models and marketing methods of well-known companies in the industry, explore the opening of high-quality stores such as 24-hour stores, brand image stores, and urban flagship stores, comprehensively adopt online and offline "global retail", and rely on social media The platform carries out real-time interaction and live sales, actively carries out cross-border cooperation with other industry brands and well-known IPs, carefully launches a batch of co-branded coffee and peripheral products, and carries out preferential promotional activities based on specific nodes. Continuously mobilize and stimulate consumers 'sense of freshness and desire to purchase, and promote the continuous improvement and steady growth of corporate operating efficiency.

Among them, the "king of county coffee" mentioned by Hu Jiafu refers to Yanji City, the capital of Yanbian Prefecture.

According to data provided by the Propaganda Department of Yanji Municipal Party Committee, in Yanji City, a county-level city with a permanent population of 690,000, there are more than 800 coffee shops spread across the streets. The number of coffee shops per 10,000 people is nearly 4 times that of Shanghai, the "coffee capital". It is worthy of the reputation of the "king of county coffee" among the 394 county-level cities across the country.

According to a previous report by People's Daily, Yanbian is located at the junction of China, Russia and North Korea. As the capital city of Yanbian Prefecture, Yanji was the first to come into contact with the coffee culture of neighboring countries at the beginning of reform and opening up, becoming a "window" for cultural openness and integration in Northeast Asia.

"I remember when I was a child, my family had relatives doing trade in Russia and brought back Russian instant coffee. It was the first time I drank coffee in my life." Cui Fenghua, president of the Yanbian Coffee Culture Exchange and Development Association, said in an interview with People's Daily that Yanji citizens had been drinking coffee since the 1980s and 1990s. With the deepening of reform and opening up, many Korean compatriots have taken advantage of language and region to work in South Korea. Influenced by South Korean people's love of drinking coffee, they have brought this trend back to Yanji and opened the era of Yanbian's "tea house".

According to reports, around 2008, Yanji people working in South Korea returned to China to start businesses and introduced Korean chain brand coffee shops. The environment in the store is elegant and comfortable. The selection of freshly ground coffee beans allows more and more Yanji people to gradually understand coffee culture and cultivate a preference for coffee. After nearly four decades of development, drinking coffee has become the daily habit of most Yanji people.