On the bank of the Sanjiangkou and at the foot of Siming Mountain, Ningbo, the thousand-year-old city, is moving forward at an ever-changing pace. In the new journey of building Chinese-style modernization, Ningbo and its city slogan of "books contain ancient and modern times, and Hong Kong connects the world" is becoming louder and louder.

On August 2, the People's Daily affirmed the outstanding contributions made by Hong Kong businessmen from Ningbo in different historical periods with its front-page headlines. Ningbo and the entrepreneurs of their ancestral home in Ningbo, as well as the broad groups they represent, are building China. In the new journey of modernization, deep expectations are placed.

In Ningbo, bravely stand at the forefront of the times and resonate with the prosperity of the motherland. At the same time, it is also the New World China-a Hong Kong-funded company that also shares the feelings of family and country and strives for innovation. The connected characteristics of Hong Kong-funded enterprises.

In April this year, Ningbo's New World commercial and park projects were fully completed, and at the end of September, the grand pre-opening of THE PARK by K11 Select will be welcomed. A brand new urban landmark that took ten years to build will be perfectly presented, a key to realizing the strategic layout of China's Yangtze River Delta in the new world. As Ms. Huang Shaomei, Executive Director of New World Development and Director and Chief Executive Officer of New World China, said,"After ten years of hard work, we are deeply proud to have created a new urban landmark in the central area of Ningbo and further promote exchanges between Hong Kong and Ningbo. It is a great honor to develop, continue the tradition of fine Ningbo business spirit, open up the city's future imagination, and create new connotations for Ningbo's city."

Features of Sanjiangkou in Ningbo

Sanjiangkou is located at the intersection of the Yao River, Yongjiang River and Fenghua River. It is the southernmost tip of the Grand Canal in China. During 1200 years, on the bank of this city, countless sea ships sailed far away, and countless river ships rowed north. This is not only the core area of Ningbo, but also an important position for Ningbo to accelerate the construction of a modern coastal metropolis.

In 2012, New World China became associated with the city of Ningbo and determined to forge a new era urban landmark in the Sanjiangkou area. On this land covering an area of 100,000 square meters, New World plans to invest nearly 20 billion yuan to build a shopping art center, ultra-high-quality hotels and Grade A office buildings, high-end international communities, branded commercial streets, urban cultural squares, and Central Art Park. A large-scale complex. In a sense, Ningbo chose the New World, and the New World also chose Ningbo.

In order to realize an urban landmark that is both modern and traditional, New World invited many world-renowned design teams to participate, and finally determined a joint design plan by more than ten world master teams such as Benoy, PT, ARUP, and AGC. Based on the elegant dynamic aesthetics of Ningbo's urban culture and contemporary architecture, the project determined the "PARK+TOD" model, giving each building a unique and harmonious and unified identity and appearance, where the world's cutting-edge architectural temperament and historical charm are compatible. Display.

Ningbo New World integrates high-quality residential buildings with surging rivers, LEED WELL double gold certification super Grade A office cluster and the park-style urban art and commercial complex THE PARK by K11 Select. The "PARK+TOD" model provides a basis for the realization of smart city integration. The implementation practice in Ningbo has created the possibility-each functional module breaks through the local commercial design aesthetic thinking with a landmark appearance, and fully integrates Ningbo city art through the characteristic structure of "MALL+ Park + Block". Humanistic and natural characteristics also give commercial space more imagination.

Take THE PARK by K11 Select as an example. It always pursues high-quality, personalized and diversified life experiences and is full of confidence in leading consumer trends and cultural innovation. Through the three major brand concepts of "Art, Humanities and Nature", THE PARK by K11 Select will have a more unique "differentiated label";"Nature","Fashion Luxury","Art","Future" and "New Interest" will be included in this "The" emergence "of a tourism-style humanistic experience landmark has grown into Ningbo's" inspiration place for urban life "; At the same time, as an important node in the construction of the core waterfront of Sanjiangkou and an important part of the construction of the fashionable East Bund of Yongjiang River, the project is integrated into the development context of the city.

The birthplace of Ningbo merchants-Ningbo New World from the perspective of Yaoxing Street

Ningbo's New World from the Perspective of the Old Bund

From planning to drawings to overall delivery, New World China has used 12 years of ingenuity to present the beautiful blueprints drawn with Ningbo one by one: Ningbo New World started construction in December 2014, and the residential part of Ningzhu Zunfu will be delivered one after another in 2020. In 2021, the "Ningbo Tower" of the office building part will be completed, and THE PARK by K11 Select Shopping Art Center will soon open in September 2024. With its strong redemption power and brand strength, the New World has built an "urban ecosystem" that integrates business, transportation, living, culture, social, fashion and other functions.

Ningbo New World acquired land in December 2012, started construction in December 2014, delivered residential buildings in 2020, delivered the first phase of the office cluster from 2021 to 2022, and then to 2024, all four major business formats have been presented. In 12 years, the new world's super cash power and brand strength have become a model for urban renewal in the Yangtze River Delta.

Three rivers meet and thousands of sails compete. From the 249-meter-high Ningbo Tower, you can have a panoramic view of the prosperous Ningbo. Since 2021, more than 120 leading companies have settled in Ningbo New World, covering banking, securities, insurance, law firms, international trade, international logistics, shipping and other industries, providing important impetus for the upgrading and development of finance, freight and trade in Ningbo and even Zhejiang as a whole.

In addition to its unique geographical advantages and outstanding hardware conditions, the operation of Ningbo Tower is also remarkable. New World will amplify its rich office building operation experience and resource advantages, conduct in-depth research and exploration of Ningbo's industrial structure, actively attract investment and introduce various high-end service industry resources, Fortune 500 companies, as well as various financial institutions, shipping companies, accounting firms, etc. These high-end service industry resources and Ningbo's strong manufacturing and shipping trade form complementary industrial development, helping to promote the comprehensive development of the city's industrial economy and the improvement of urban energy levels. In addition, the complexes, office buildings, and hotels originating from the New World Ecological Circle will form a good symbiotic effect with the surrounding rich cultural and historical resources, natural ecological resources, industrial economic resources, and high-speed rail hubs, further amplifying the development potential of various business formats, thereby giving birth to new scenarios, new models, and new opportunities, and making the entire region bigger and bigger the "development cake"

Ningbo New World·Real shot inside Ningbo Tower

With the completion and operation of THE PARK by K11 Select, New World China has integrated trendy luxury commerce, park ecology and Ningbo's local culture to create a new business experience that combines Ningbo characteristics and modern trends, leading Ningbo's business into a new era.

For example, Ningbo New World has introduced Taduya Bookstore to Ningbo to create a cultural living space with unique Ningbo tastes. In the Central Art Park, various commercial activities can be staged here in turn in the future, or they can also be formed with surrounding historical and cultural monuments. Effective linkage, increase the localized charm of commercial activities, achieve win-win development with Ningbo culture, and allow tourists to gain unique business experiences.

Sanjiangkou World Cultural Heritage-Ningbo New World from the Perspective of Qing 'an Guild Hall

THE PARK by K11 Select is about to open. As a vivid business card for Ningbo's cultural tourism, its unique configuration of a 100,000-square-meter shopping art center, a 20,000-square-meter Central Art Park and a 42,000-square-meter characteristic commercial street is fascinating. The project's business model of "half commercial, half park" brings a new experience. Its outstanding expression capabilities of "avant-garde aesthetics" and "cultural content" make it a new urban landmark in Ningbo and attract countless fans.

Looking down from the sky, it is not difficult to feel the ingenuity of the project. The project uses corridors and other methods to connect residential, office, commercial, park and subway in series, truly achieving the "PARK+TOD" model. Judging from the project's facade design, it reflects Ningbo's rich and diverse riverbed texture characteristics through unique patterns, and combines Ningbo ceramic craftsmanship with roof tiles. It is the artistic beauty of THE PARK by K11 Select and Ningbo's "Modern avant-garde" aesthetic interpretation of the collision of "cultural totem"; The camellia beauty and butterfly ceiling shapes in the project interior embody the ingenuity of spatial design. It will work with more than 100 artistic and creative experts around the world to create 4 major art scenes, set up multiple art points, and fully integrate Ningbo's local Chao-Yong culture. As a result, history, culture, commerce, city, people and nature "intersect" within the project. The goal of THE PARK by K11 Select is to slow people down and enjoy urban space, urban history and urban life through aesthetic interpretation., creating a more cutting-edge lifestyle for consumers.

New World China adheres to the brand concept of "Giving New Ideas to the City", fully respects the characteristics and culture of each city, continuously inherits and innovates, creates a unique landmark for the city, brings new art shopping experiences to the public that break through the tradition, and enhances Ningbo's business vitality empowers urban development.

In Sanjiangkou, Ningbo, there stands a group of statues of "Three Rivers Farewell". Men put their bags on their backs, bid farewell to their families, and prepare to go out and venture. This is a true portrayal of the Ningbo Commercial Group and the spiritual source of Ningbo's name spread around home and abroad. In 2024, with the completion of the Ningbo New World Complex, the New World will work with those "Ningbo" entrants who are heading for the sea, without fear of wind and waves, dangers, and experience of time, shoulder hope and responsibility, and promote Ningbo's "Ningbo" towards an unknown and great new era.