The hot Labubu is opening online pre-sales for the first time.

On the afternoon of June 18th, reporters from The Paper found that the official mall mini-program of Pop Mart frequently displayed notifications for restocking of related products, but upon clicking, they discovered that they could not enter the normal purchase interface. Similar situations also occurred among many consumers, and some consumers even stated that they felt the quantity and frequency of this restocking were more than in previous periods, leading to a significant increase in the number of people scrambling to buy.

On the evening of the 18th, many consumers happily expressed on social platforms that they had managed to grab the long-out-of-stock Labubu

Netizen posted that they managed to grab a Labubu.

A source from Pop Mart told The Paper reporter, \Recently, the Labubu High Energy series has gained extremely high popularity globally, with enthusiastic responses from consumers in various cities. However, we have also noticed many undesirable behaviors that affect consumers' shopping experiences, causing trouble for fans who truly love the IP. To avoid affecting the shopping experience of ordinary consumers, we have optimized the release process and officially started online pre-sales, allowing more people to buy Labubu.\

The page displayed to netizens shows that the product is for pre-sale.

On some second-hand platforms, the current price for Labubu 3.0 one end (a full box containing 6 blind boxes) is generally still above 1500 yuan, and some even hang the price up to 2800 yuan. However, in the scalper groups, as pre-sales begin, the price of the Labubu 3.0 series has dropped, with most people generally offering between 650 yuan and 800 yuan to buy one end (a full box containing 6 blind boxes). There are also sellers offering 1200 yuan to sell their pre-ordered ones, but no one responds. Someone in the group chimes in, saying, \The market has already collapsed, you can buy at 700 yuan to 800 yuan.\ Some scalpers have indicated that as the pre-sale date gets further away, the quotes they give also decrease.

Labubu 3.0 scalper buyback prices fall back.

Labubu is a Nordic forest sprite created by Hong Kong Chinese artist Long Jiaseng, with 9 teeth and upright pointed ears. Many young people perceive it as conveying a sense of \rebellious on the surface, soft-hearted inside,\ while those who dislike it often give an \ugly\ evaluation. In April of this year, the third generation of Labubu's vinyl plush product series \High Energy Ahead\ was launched globally, causing a buying frenzy among global consumers. Long queues appeared at Pop Mart stores in various cities, and it also led to Pop Mart APP's first-time topping the shopping list on the US APP STORE. It is favored by a host of global top celebrities, including Rihanna, Cate Blanchett, Beckham, and Brad Pitt. Behind the popularity of the IP, issues such as scalping and counterfeit goods are also emerging, affecting the consumer experience.

Previously, an informed source told the reporter from The Paper that the surging production capacity curve has put immense pressure on Pop Mart internally. Pop Mart has been urgently recruiting workers to resume work and expand production since the Spring Festival, but market demand far exceeds the supply chain's response speed. The aforementioned person said: \For the brand, it's a sweet trouble, even if you pedal the sewing machine until it smokes, you still can't keep up with the demand.\

The issue of counterfeit Labubu has also been noticed. According to CCTV News, recently, the Port of Hong Kong, Zhuhai, and Macao Bridge under the jurisdiction of Gongbei Customs has successively seized 3 cases of export cross-border e-commerce infringing goods, a total of 20,599 pieces of goods infringing on the Pop Mart brand. The customs remind: According to the provisions of the \Customs Law of the People's Republic of China,\ importers and exporters of goods and their agents shall truthfully declare the intellectual property status of the goods to the customs as stipulated and submit proof documents for the legal use of the relevant intellectual property rights; goods that infringe upon the intellectual property rights protected by the laws and administrative regulations of the People's Republic of China and are imported or exported illegally shall be confiscated by the customs according to the law, and a fine shall be imposed; if a crime is constituted, criminal responsibility will be pursued according to the law.

As of the closing on June 18, Pop Mart rose by 1.63%, reporting 262.6 Hong Kong dollars per share.